Southern Utah Technology & Design Computer Consultants

We’ve been working for about 4 months now on increasing the search engine rank of one of our real estate clients which has proven to be very difficult.  You wouldn’t expect that there would be so much competition for rank but it does make sense when you consider that the phrase cedar city real estate has 5 sponsored listings at 11:30 PM and about a dozen at noon on Google with about 400,000 results.

So how do you compete with that? First it helps to have a descriptive domain name. Also make sure that you site doesn’t do the common taboos. Some taboos are keyword spamming (more than 10% keyword to content ratio), having duplicate title tags on pages, duplicate meta content (title, keywords, description), duplicate content, entry pages that don’t have unique content or only point to your main domain.

Some good things to do once you take care of the bad are new unique revolving content, rss feeds, a sitemap.xml file, signup for web master tools on Google, Yahoo, Live (MSN) Search.  In addition you need to increase your sites popularity. Spread the word on popular forums that relate to your site.

Some software that is available that will help you avoid the taboos and help you create the good stuff are Drupal and Wordpress. Both of these programs have modules and plugins to help you spread the word and make your site search engine friendly.  Drupal is a content management system (CMS) and Wordpress is blogging software.  You’ll notice that our site uses both. You’ll also notice that we have page 1 rank for “Southern Utah Computer Consultants”.

Obviously I haven’t told you all of our tips and tricks but if your site is in need of some SEO give us a call at 435-572-4849 and we can work out a plan to get you to the top or at least on page 1.